In April 1983, Elias and Heymann decided to reposition the station (under the programming guidance of Rick Carroll from KROQ-FM) as the "Rock of the '80s," emphasizing new wave, punk, reggae, 2 Tone ska, first generation Gothic rock, tracks from the 1960s and 1970s by musicians whose work influenced later punk and new wave performers, and the occasional novelty track. Until 2019, KFOG was the only one of those stations still carrying a rock format, when it switched to a simulcast of sports station KNBR. STAR99 RADIO RICK HALL PLUSThis change left the Bay Area with six very similar-sounding stations ( KMEL, KRQR, KQAK and KFOG, plus San Jose stations KOME and KSJO). In addition to Bennett was Joe Regelski as co-host, continuing their collaboration from KMEL, and Richard "Big Rick" Stuart, future KROQ jock Jed " Jed the Fish" Gould The 3rd, Mike Koste, Richard Gossett, Belle Nolan, Rob Francis, Oscar "Oz" Medina, Paul "Lobster" Wells, comedian Tim Bedore and others worked at The Quake at one time or another.Ī month after KQAK's debut, another Bay Area station, KFOG changed its format from beautiful music to rock. KQAK was a personality-oriented album-oriented rock station for its first eight months of operation, and was partially influenced by the programming of WLUP in Chicago, a station that Elias and Heymann had previously managed.Ī talented air staff was assembled for the station. Hosting the morning show was the popular Alex Bennett, who had left KMEL in a disagreement over station direction a few months earlier. In 1982, KMPX was sold to a New Jersey investor group, administered by general manager Les Elias and station manager Bob Heymann, and flipped to a mainstream rock format as KQAK, "The Quake FM99", on August 23 of that year.
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